Randy Johnson

Global PowerPoint Package

As Lead Communication Designer at BCG Digital Ventures, I conceptualized and designed the organization’s global PowerPoint efforts (US, Berlin, London, Shanghai, Sydney, and Tokyo).

The overarching goal was to create a template that was both visually striking and easy to use. I wanted to provide a solution that would assist DV’ers in creating a cohesive outcome, whether they had a design background, or not. Each layout provided balanced structure, but allowed for customization. For example, the cover design houses static brand elements, but allows the user to customize the slide with a 1920 x 1080 image or video. Users had the option to either closely follow the clean aesthetic, or use the template as a base to build more elaborate designs. The template was designed to accommodate both directions or a combination of the two.

Along with general slide layouts, I provided styles for typography, iconography, charts, color, tables, dividers, guides and photography. I provided a style guide that housed this information along with slide design examples, key slide types and custom layout ideas.

 Roles:

- Concept Developer

- Creator

- Lead Designer

 Team Roles:

- Design

Created for BCG Digital Ventures

PowerHour Workshop Campaign

PowerHour is a one-hour interactive workshop, offering design tips and tricks to PowerPoint users at BCG Digital Ventures.

Before the event took place, I created and deployed a digital poster campaign that featured quotes from “Future PowerHour Attendees”. It didn’t matter that the event hadn’t actually happened yet…I just KNEW what people were going to say after they completed the course :D I developed the concept from the idea that most people at DV despise PowerPoint (especially designers). I created the very extra quotes to grab attention, poke a little fun and most importantly, fill the seats. The posters were displayed on digital screens throughout the office.

The concept carried over to room signage where the workshop was held, the presentation itself and to the attendee t-shirt design.

Due to the popularity of PowerHour, a private PowerPoint tutorial program was developed and launched shortly after: “PowerHour Us Time”.

Roles:

- Copywriter

- Concept Developer

- Designer

- Presenter

Created for BCG Digital Ventures

Valence Marketing Materials

Valence is a digital platform that unlocks the global combined power of black professionals to create massive economic wealth and social progress that impacts current and future generations.

In this effort, Valence is providing a solution to help close the wealth gap that has plagued the U.S. for decades. The message is so powerful and so relevant; I felt it would be a strong visual statement to include across their marketing material suite.

Set in the Valence corporate type-face, “Proudly Closing The Wealth Gap.” boldly appears on a folded hand-out, a PowerPoint pitch deck, various event posters as well as t-shirt designs. Combined with stylized photography, an energetic color palette and other bold typographic solutions, the Valence mission is heard loud and clear, in each piece.

To join the movement, visit: Valence.Community

Roles:

- Concept Developer

- Designer

Created for Valence

Brand Identity Phase I

That’s Thoughtful is a visual design studio specializing in presentation design, brand identity and social impact.

The name is twofold; it represents the studio’s emphasis on creating conceptually-driven design solutions and it also represents their mindful and kind social impact endeavors.

My overarching goal, was to design a mark that combined the sentiment of Thoughtfulness with a unique, energetic and fun aesthetic. Because there’d be many use-cases, I wanted to create an identity that would encompass versatility and style. From business cards to clothing, I wanted to provide a solution that would translate well on any application.

I built a cheerful and functional color palette that supports the overall objective of “That’s Thoughtful’s” purpose and mission. I also created a starter identity package that includes business cards, buttons and hoodies.

Roles:

- Concept Developer

- Creative Director

- Lead Designer

Created for That’s Thoughtful Studio

Communication Design Workshop

This workshop was designed to introduce folks to the Communication Design team at BCG Digital Ventures. During the hour, my co-host and I introduced participants to tools and resources available, to help them live their best lives at DV. Topics ranged from team roles and deliverables to templates and checklists. Mimosas were provided for a “cheers” to good living :D

With “The Good Life” being the theme for the event, I wanted to create a visual language that was playfully luxurious and upheld the integrity of the DV brand. I established this by combining flourish illustrations with custom iconography that represented the workshop’s content. For color, I chose to stick with DV’s primary, Midnight Blue.

The visuals carried over to promotional signage, an email campaign, the workshop presentation (PowerPoint) and a printed leave-behind for the participants.

 Roles:

- Co-copywriter

- Co-creator

- Co-presenter

- Concept Developer

- Designer

Team Roles:

- Co-copywriter

- Co-creator 

- Co-presenter

Created for BCG Digital Ventures

Operations Annual Meeting Campaign

When I began working on this project, my objective was to develop a concept that captured the essence of the DV Operations team while honoring their contributions to the organization. With the team’s continuous efforts to keep things running smoothly, I felt that “Heart and Soul” was a fitting conceptual direction for 2018. From there, I wanted to develop a look that was approachable and fun, so I created a hand-lettered solution that lent itself well to promotional collateral and swag. Each attendee received a themed t-shirt and tote bag.

 Roles:

- Copywriter

- Concept Developer

- Designer

- Illustrator

Created for BCG Digital Ventures

Visual Identity & Welcome Package

With DV Mentors being one of several new programs launching at the organization, my goal was to design a powerful identity that would be distinctive, while staying true to the brand. I wanted to create a fun mark that captured the essence of tech, growth, building, connectivity and impact; all components of the mentorship program at DV.

The bottom lock-up represents the standard treatment for all DV programs/initiatives (DV logo mark and descriptor), while the top portion serves as a visual representation of the program. In efforts to energize and propel the mark, I added brand approved accent colors.

The final identity was included on all communications as well as “Welcome Package” swag: t-shirts, ID badges, notepads, tote bags, headphones, and tumblers.

 Roles:

- Concept Developer

- Designer

- Director

Created for BCG Digital Ventures

Pride Month Campaign

Each year, BCG Digital Ventures celebrates Pride month by hosting and participating in events that uplift the LGBTQ community and its allies. While exploring messaging that centered around unapologetic freedom, I landed on “Do you”. I found it to be a fitting and powerful conceptual direction for 2019.

Creating materials that represented Pride while staying true to the brand, had its challenges. I didn’t want to just throw a rainbow into the logo, and call it day. I wanted to create a tasteful solution that jointly represented Pride and DV.

I accomplished this through a colorful typographic solution in combination with a lock-up consisting of the “DV hex” (part of the company logo) and “Pride” set in DV’s corporate typeface. The colorful type overlays represent diversity and unity, and are a combination of DV’s corporate typeface and various custom letterforms. The design carried over to promotional materials that were displayed and distributed at events throughout the month. The package included tote bags, buttons, handouts, employee posters and t-shirts.

Roles:

- Co-copywriter

- Concept Developer

- Designer

Team Roles:

- Co-copywriter 

Created for BCG Digital Ventures

Visual Identity System

Working with fashion designer, Carlos De La O, was a wonderful experience. His attention to detail and overall craft, rival some of the best in the business. My goal was to create an identity that reflected that and also supported his upward trajectory in the fashion industry.

The logo consists of a distinctive “CD” monogram, accompanied by Carlos’ first and last name. Together and apart, both elements are meant to symbolize premium quality and elegance. I created a chic primary color palette to compliment the mark and overall brand objectives.

Once the logo was complete, I created an identity system that spanned across business cards, stationary, garment tags and social media assets.

Roles:

- Concept Developer

- Designer

- Director

Created for Carlos De La O

Campus Recruiting Campaign

The objective of this exercise was to arm the DV Recruiting team with promotional materials that could be distributed during college campus visits.  

To be “game changing” is part of DV’s overarching mission and I felt that it would be a fitting conceptual direction for the campaign. DV employees, referred to as” game changers”, and a colorful “DV” graphic pattern, were used to support the creative objective.

The campaign consisted of a general info flyer, an internship program flyer, a t-shirt and a PowerPoint presentation.

Roles:

- Co-copywriter

- Concept Developer

- Designer

Team Roles:

- Co-copywriter

Created for BCG Digital Ventures

BCGDV Global Brand Guidelines (Selects)

With the DV design cohort spanning across six countries, we felt that it was imperative to design a set of standards that would establish consistency, but not stifle creativity.

The overarching goal was to help DV’ers feel empowered when presenting the brand by equipping them with the tools to build a total, integrated and unique experience.

The guide is broken down into six categories:

1. Logo
Covers the logo mark, logo lock-ups, logo spacing, logo color, logo violations, co-branding, cohort branding, affinity group branding and initiative/program branding.

2.  Color
Covers the expanded color palette and gradient recommendations.

3. Typography
Covers the primary typefaces, paragraph styles and graphic lettering.

4. Imagery
Covers stock photography, center and portrait photography, line and character illustrations, iconography and patterns.

5. Motion
Covers logo animation and Adobe Premier graphics.

6. Grammar
Covers grammar and punctuation standards at DV.

Roles:

- Co-copywriter

- Director

- Lead Designer

Team Roles:

- Co-copywriter

- Design

Created for BCG Digital Ventures

Global Product Showcase

What is the Global Product Showcase?? It’s a monthly meeting, where three BCGDV teams present an overview of their current venture, to the full organization.

The objective of this branding exercise was to increase companywide engagement and build familiarity with the event.

The concept and visual language, were heavily influenced by old school hip-hop/dance battles. We also introduced a new format that allowed the audience to vote for the venture that they’d most likely invest in. The winning team (also referred to as “The Showdown Show Offs”) received branded t-shirts and tote bags. The concept carried over to rotating promotional signage along with templates for PowerPoint and Mailchimp.

 Roles:

- Co-copywriter

- Concept Developer

- Lead Designer

Team Roles:

- Co-copywriter

- Design

Created for BCG Digital Ventures

A Collection of Slide Designs

Over the past few years, I’ve worked on many PowerPoint decks. This is a sanitized collection of some of the slides that I created.

Roles:

- Concept Developer

- Creator

- Designer

Created for BCG Digital Ventures

Werk Music Wednesday
V. 1 Design

Overview

Over the years, I’ve found that music brings people together. This holds true in office settings as well. I created Werk Music Wednesday as a way for employees to expand their personal playlists while strengthening bonds with co-workers, company-wide.

How it Werks

1. Every other Wednesday, a DV employee is selected to share their handpicked ten-song playlist. They can also share details on an upcoming concert.

2. The ten songs and concert are showcased on a printed poster that’s displayed around the office. A PDF of the poster is emailed, company-wide, as well.

3. The ten songs are then added to a public Spotify playlist for all to consume :D

Since the creation of Werk Music Wednesday in 2015, it’s become globally active and has expanded to our parent company, BCG.

WMW is now in V. 2 and has a website: wmw.bcgdv.com/mb

Pieces shown: printed poster, Spotify page and samples from the Intro to WMW PPT presentation.

Roles:

- Copywriter

- Creator

- Designer

Team Roles:

- Web Design

Randy currently serves as a Lead Communication Designer at BCG Digital Ventures, where he helps drive the firm’s global creative presence. He is an award-winning designer and has been featured by both HOW and AIGA. Prior to joining BCGDV, Randy worked for several in-house agencies and has served on AIGA Boards in Los Angeles; where he currently resides and Cleveland; his home town. Randy holds a B.F.A in Graphic Design from The University of Akron with a minor in drawing.

Randy is very passionate about leveraging design to encourage social change. He’s currently working on A Little Good Project.

Randy on LinkedIn