BCG X Brand Identity
In collaboration with design and strategy leaders at 50,000 Feet (50k), we developed and launched the global brand for BCG X—the tech build and design unit of BCG. This included the creation of the brand platform, logomark, and a comprehensive visual identity system with guidelines. Our creative package spanned typography, color, photography, data visualization, and various graphic treatments, all designed to support our forward-leaning objectives.
Created for BCG X
DV Brand Guidelines & Website
In partnership with creative powerhouse Vicine, we developed the global brand identity, guidelines, and website for BCG Digital Ventures (now part of BCG X)—the tech build and design unit of BCG. Our goal was to establish a cohesive visual identity system and online presence that aligned with our design drivers and brand platform. Additionally, we wanted to equip DV’ers and external practitioners with the tools to create a consistent and unified brand experience.
Created for BCG Digital Ventures
Valence Marketing Materials
Valence is a digital platform that unlocks the global combined power of black professionals to create massive economic wealth and social progress that impacts current and future generations.
In this effort, Valence is providing a solution to help close the wealth gap that has plagued the U.S. for decades. The message is so powerful and so relevant; I felt it would be a strong visual statement to include across their marketing material suite.
Set in the Valence corporate type-face, “Proudly Closing The Wealth Gap.” boldly appears on a folded hand-out, a PowerPoint pitch deck, various event posters as well as t-shirt designs. Combined with stylized photography, an energetic color palette and other bold typographic solutions, the Valence mission is heard loud and clear, in each piece.
Created for Valence
Global PowerPoint Package
As Lead Communication Designer at BCG Digital Ventures, I conceptualized and designed the organization’s global PowerPoint efforts (US, Berlin, London, Shanghai, Sydney, and Tokyo).
The overarching goal was to create a template that was both visually striking and easy to use. I wanted to provide a solution that would assist DV’ers in creating a cohesive outcome, whether they had a design background, or not. Each layout provided balanced structure, but allowed for customization. For example, the cover design houses static brand elements, but allows the user to customize the slide with a 1920 x 1080 image or video. Users had the option to either closely follow the clean aesthetic, or use the template as a base to build more elaborate designs. The template was designed to accommodate both directions or a combination of the two.
Along with general slide layouts, I provided styles for typography, iconography, charts, color, tables, dividers, guides and photography. I provided a style guide that housed this information along with slide design examples, key slide types and custom layout ideas.
Created for BCG Digital Ventures
PowerHour Workshop Campaign
PowerHour is a one-hour interactive workshop, offering design tips and tricks to PowerPoint users at BCG Digital Ventures.
Before the event took place, I created and deployed a digital poster campaign that featured quotes from “Future PowerHour Attendees”. It didn’t matter that the event hadn’t actually happened yet…I just KNEW what people were going to say after they completed the course :D I developed the concept from the idea that most people at DV despise PowerPoint (especially designers). I created the very extra quotes to grab attention, poke a little fun and most importantly, fill the seats. The posters were displayed on digital screens throughout the office.
The concept carried over to room signage where the workshop was held, the presentation itself and to the attendee t-shirt design.
Due to the popularity of PowerHour, a private PowerPoint tutorial program was developed and launched shortly after: “PowerHour Us Time”.
Created for BCG Digital Ventures
Operations Annual Meeting Campaign
When I began working on this project, my objective was to develop a concept that captured the essence of the DV Operations team while honoring their contributions to the organization. With the team’s continuous efforts to keep things running smoothly, I felt that “Heart and Soul” was a fitting conceptual direction for 2018. From there, I wanted to develop a look that was approachable and fun, so I created a hand-lettered solution that lent itself well to promotional collateral and swag. Each attendee received a themed t-shirt and tote bag.
Created for BCG Digital Ventures
Communication Design Workshop
This workshop was designed to introduce folks to the Communication Design team at BCG Digital Ventures. During the hour, my co-host and I introduced participants to tools and resources available, to help them live their best lives at DV. Topics ranged from team roles and deliverables to templates and checklists. Mimosas were provided for a “cheers” to good living :D
With “The Good Life” being the theme for the event, I wanted to create a visual language that was playfully luxurious and upheld the integrity of the DV brand. I established this by combining flourish illustrations with custom iconography that represented the workshop’s content. For color, I chose to stick with DV’s primary, Midnight Blue.
The visuals carried over to promotional signage, an email campaign, the workshop presentation (PowerPoint) and a printed leave-behind for the participants.
Created for BCG Digital Ventures
Pride Month Campaign
Each year, BCG Digital Ventures celebrates Pride month by hosting and participating in events that uplift the LGBTQ community and its allies. While exploring messaging that centered around unapologetic freedom, I landed on “Do you”. I found it to be a fitting and powerful conceptual direction for 2019.
Creating materials that represented Pride while staying true to the brand, had its challenges. I didn’t want to just throw a rainbow into the logo, and call it day. I wanted to create a tasteful solution that jointly represented Pride and DV.
I accomplished this through a colorful typographic solution in combination with a lock-up consisting of the “DV hex” (part of the company logo) and “Pride” set in DV’s corporate typeface. The colorful type overlays represent diversity and unity, and are a combination of DV’s corporate typeface and various custom letterforms. The design carried over to promotional materials that were displayed and distributed at events throughout the month. The package included tote bags, buttons, handouts, employee posters and t-shirts.
Created for BCG Digital Ventures
Campus Recruiting Campaign
The objective of this exercise was to arm the DV Recruiting team with promotional materials that could be distributed during college campus visits.
To be “game changing” is part of DV’s overarching mission and I felt that it would be a fitting conceptual direction for the campaign. DV employees, referred to as” game changers”, and a colorful “DV” graphic pattern, were used to support the creative objective.
The campaign consisted of a general info flyer, an internship program flyer, a t-shirt and a PowerPoint presentation.
Created for BCG Digital Ventures
Global Product Showcase
What is the Global Product Showcase?? It’s a monthly meeting, where three BCGDV teams present an overview of their current venture, to the full organization.
The objective of this branding exercise was to increase companywide engagement and build familiarity with the event.
The concept and visual language, were heavily influenced by old school hip-hop/dance battles. We also introduced a new format that allowed the audience to vote for the venture that they’d most likely invest in. The winning team (also referred to as “The Showdown Show Offs”) received branded t-shirts and tote bags. The concept carried over to rotating promotional signage along with templates for PowerPoint and Mailchimp.
Created for BCG Digital Ventures
A Collection of Slide Designs
Over the past few years, I’ve worked on many PowerPoint decks. This is a sanitized collection of some of the slides that I created.
Created for BCG Digital Ventures
Werk Music Wednesday
V. 1 Design
Overview
Over the years, I’ve found that music brings people together. This holds true in office settings as well. I created Werk Music Wednesday as a way for employees to expand their personal playlists while strengthening bonds with co-workers, company-wide.
How it Werks
1. Every other Wednesday, a DV employee is selected to share their handpicked ten-song playlist. They can also share details on an upcoming concert.
2. The ten songs and concert are showcased on a printed poster that’s displayed around the office. A PDF of the poster is emailed, company-wide, as well.
3. The ten songs are then added to a public Spotify playlist for all to consume :D
Since the creation of Werk Music Wednesday in 2015, it’s become globally active and has expanded to our parent company, BCG.
Pieces shown: printed poster, Spotify page and samples from the Intro to WMW PPT presentation.
